Whether you are a small business just starting out or a larger, well-established company, chances are that at some point you will participate in one or many corporate trade shows. You want the actual event to be as successful as possible, but you may feel overwhelmed by managing this preparation along with your everyday work responsibilities. Read below to learn some tips on how to set up the perfect corporate trade show.


Identify Your Trade Show Goals

First, you need to determine what your goals are. Are you there to increase your foothold in the industry, or rather to promote a new product or service? Clarifying your purpose for being there helps you ascertain what angle works best in terms of presentation and communication.

Then, be sure to select the right people to represent your company at the trade show and assemble a team that works well together. Meet beforehand to convey your objectives. Identifying your goals and discussing them with your group unifies the message that you project to your customers and enables you to present a strong front.


Be Well Prepared for the Trade Show

Preparation is the key to success at corporate trade show events. If you are well prepared, you feel more confident, and projecting confidence about your business is sure to attract new clients and retain existing ones. It also eliminates the possibility of something going wrong at the actual show. Remember that your goal is to engage with as many clients as possible, rather than scrambling to solve any issues that may arise.

Begin by devising a solid checklist, covering everything from the early stages of planning through a trade show wrap-up once you are back home. Some items on your checklist may include:

  • Setting your goals and budget
  • Making travel arrangements for your staff
  • Doing your research so you know your audience
  • Preparing your booth set-up with equipment, presentation boards, and hand-out literature
  • Purchasing quality and perhaps unique giveaways
  • Scheduling meetings with your team before, during, and after the trade show


Focus on Visual Appeal of Your Booth

You want your space to stand out for all of the right reasons. Your goal should be to come across as polished and capable. This means paying attention to detail when planning your booth. Allow sufficient time for designing the graphics and text for any boards and handouts, and be sure to proofread more than once.

Think both inside and outside the box when it comes to your booth setup. Using the right and necessary amount of equipment such as tables and chairs gives a refined appearance. Things such as lighting, décor, and props can all be customized to transform your booth into a memorable, professional work of art.


Create a Solid Giveaway for the Trade Show

One of the most effective ways to have the audience at corporate trade show events remember you are from the giveaways that you distribute. These personalized items should be useful and may be unique. You may choose to have them symbolize the product or service you represent, or merely advertise your company’s information.

When planning your corporate trade show, be sure to contact Wright Group Event Services for all of your event equipment needs. We can provide everything necessary to help ensure that your function will be a success. From barricade and crowd control rentals to table rentals and lighting rentals to custom structure rentals, we have you covered.