Two Ideas For Creating A Profitable Festival
Planning and executing a great festival costs money. So how can one plan a festival that is not only a community event but also a profit generator? The balance can be tricky. We did some research and found two ideas for you. Upsell Tickets To Special Events Many of the festivals we have set up over the years are often free to the public. The event is financed through sponsorships and vendor booth rentals. However, many of these types of festivals only break even or make a minimal profit. To increase dollars brought into the event consider having special events that require an additional fee for entry. Tasting rooms, VIP areas, front row seating, meet and greet sessions, and behind-the-scene tours can be great revenue makers, even with tickets going for $10 or $20. Change The Flow of Traffic Traffic flow through vendor booths, food courts, entertainment spaces, and guest rest areas requires careful planning. We are often asked best practices for ensure guest safety, capacity threshold adherence, and attendee comfort. One we would add when looking for ways to maximize profits is to organize the flow of traffic so the most popular items are placed towards the “back”, forcing people to pass by multiple opportunities to spend. A great example of this practice is to look at an IKEA store. A consumer has to go all the way to the top floor and then make their way down multiple levels before checking out. This same principle can be applied to event management. As you begin planning your next festival, considering inviting in Wright Group Event Services into the early discussions. We may have other ideas for you to create a profitable, memorable event.
Planning A Sales Kick Off Meeting? Add A Theme
Sales kickoff meetings are a common way to celebrate a business development team and motivate high performance. Themes, awards, keynote speakers and presentations are important aspects to a great corporate meeting. Add some additional flare by renting fun décor to go along with your theme. From DJ equipment to selfie booths to karaoke machines, adding in a little extra fun can get your team excited about the next quarter and/or annual performance goals. Hubspot created a fun theme idea blog to help spice up your next sales kickoff meeting or any other type of corporate gathering. Check them out for ideas like Justice League or Survivor by clicking here. https://blog.hubspot.com/sales/sales-kickoff
AV Checklist for Events
Ensuring that your event has great sound and lighting requires a great audio/visual set up. Featured speakers are more easily heard with crisp microphones. Lighting sets the tone for the stage and other areas of the event. And music played sounds appealing and inviting. Using a checklist during rental and set up stages of your event planning can save countless hours of labor and provide for a stellar experience by all in attendance. A typical AV list includes: Sound systems – Do you have an inhouse system or will you need a portable sound system? Microphones – Will you need wireless, floor standing, lavaliere or table microphones? Lighting – Again, do you have inhouse solutions or will you need supplemental lighting solutions? Screens and projectors – Is there a need to show a presentation to the audience via a screen and projector? What size screen? Is the projector strong enough to provide a crisp, clear image visible by all? Video cameras – Will you be recording the event? Podiums – Will you need a formal speaking podium? With or without a microphone? Electrical – Do you have enough power to run the AV system? Technicians – Does your team have the knowledge to run a good AV system? Whether your event is on site or off site, taking stock in your audio/visual needs is an essential element of planning a great event. Not sure if you have the right equipment? Contact Wright Group Event Services for a discussion.