Effective Date: Last Updated:
1. Introduction
This Cookie Policy outlines how The Wright Group Event Services (“The Wright Group,” “the Company”) utilizes cookies and other similar tracking technologies on its website, https://thewrightgroupnow.com/ (the “Site”). This document aims to provide clear information regarding the nature of these technologies, their purpose in the context of the Site’s operation, and the choices available to users concerning their use.
This Cookie Policy is an integral part of the Company’s overall approach to data privacy and should be read in conjunction with the main Privacy Policy for The Wright Group Event Services. The Privacy Policy offers a more comprehensive explanation of the Company’s practices regarding the collection, use, disclosure, security, and retention of personal information. The use of cookies often involves the collection of data that may be considered personal information; therefore, understanding both documents is essential for a complete picture of how user data is handled. By continuing to use the Site, users acknowledge the application of cookies and tracking technologies as described herein, subject to the preferences and choices they may exercise.
2. What Are Cookies and Other Tracking Technologies?
To ensure clarity, this section defines the primary technologies discussed throughout this policy.
- Cookies: Cookies are small text files that are placed and stored on a user’s device—such as a computer, smartphone, or tablet—when the user visits a website. These files contain information about the user’s visit or preferences, enabling the website to remember certain details over time.
- Similar Tracking Technologies: Beyond traditional cookies, the Site may employ other technologies that serve similar functions. These can include:
- Web Beacons (Pixel Tags, Clear GIFs): These are tiny graphic images with a unique identifier, embedded invisibly on web pages or in emails. They are used to track user actions, such as opening an email or visiting specific pages, and can work in conjunction with cookies.
- Scripts: These are small pieces of code embedded in web pages that can collect information about user interactions or enable certain functionalities. For the purpose of this policy, all such technologies, including cookies, web beacons, and scripts, will be collectively referred to as “Cookies” unless a specific distinction is necessary.
- First-Party vs. Third-Party Cookies:
- First-Party Cookies: These are set and controlled directly by the website domain the user is currently visiting, which in this case is
thewrightgroupnow.com. They are typically used for essential site functionality and to remember user preferences directly related to the Site. - Third-Party Cookies: These are set by a domain different from the one the user is visiting. They are often placed by external service providers or partners, such as analytics platforms or advertising networks. The data collected by third-party cookies is subject to the privacy policies of those third parties.
- First-Party Cookies: These are set and controlled directly by the website domain the user is currently visiting, which in this case is
- Session vs. Persistent Cookies:
- Session Cookies: These are temporary and exist only for the duration of a user’s browsing session. They expire and are automatically deleted once the user closes their web browser or ends the session. Session cookies are commonly used to maintain information about a user’s current activities, such as items in a shopping cart or login status.
- Persistent Cookies: These cookies remain on the user’s device for a predetermined period, as specified within the cookie itself, or until they are manually deleted by the user. Persistent cookies are used to remember user preferences over multiple sessions, recognize returning visitors, and track user behavior over time.
Understanding these distinctions is fundamental for users to grasp how their information is collected, by whom, and for what duration, which directly influences their ability to make informed choices regarding their privacy.
3. How We Use Cookies and Other Tracking Technologies
The Wright Group Event Services utilizes Cookies for a variety of purposes aimed at ensuring the effective operation of the Site, enhancing user experience, understanding how users interact with the Site’s content and services, and supporting marketing efforts. The Cookies used on the Site can be categorized based on their function as follows:
- Strictly Necessary Cookies: These Cookies are essential for the fundamental operation of the Site and enable core functionalities such as page navigation, access to secure areas, and compliance with security requirements. Without these Cookies, the Site may not function correctly or provide requested services. These are predominantly first-party session cookies and are generally not subject to user opt-out through the Site’s cookie management tools due to their critical role in website operation.
- Functional Cookies (or Preference Cookies): These Cookies allow the Site to remember choices users have made and preferences they have set (e.g., language selection, region, display preferences). The purpose of these Cookies is to provide a more personalized and convenient browsing experience. Disabling these Cookies may result in a less tailored experience, requiring users to reset preferences upon each visit.
- Performance and Analytics Cookies: These Cookies collect information about how visitors interact with and use the Site. This includes data such as which pages are visited most frequently, the amount of time spent on particular pages, links clicked, and any error messages encountered. The information gathered is typically aggregated and, where feasible, anonymized. It is used to analyze Site traffic, identify areas for improvement, optimize content, and enhance the overall user experience and Site performance.
- Advertising or Targeting Cookies: These Cookies are used to deliver advertisements that are more relevant to users and their inferred interests. They may track a user’s browsing activity across different websites to build a profile of their interests, which is then used to display targeted advertising on the Site or other websites. These are frequently third-party cookies. The Facebook Pixel, used on this Site, falls into this category. Users generally have the option to opt out of these types of Cookies.
Categorizing Cookies by their purpose provides a transparent framework, enabling users to understand why a particular Cookie is being used and to make more informed decisions regarding their consent for non-essential Cookies. This structure aligns with common practices in cookie consent management, facilitating granular control where applicable.
4. Specific Cookies and Technologies We Use
This section provides more detailed information about the specific Cookies and tracking technologies employed on https://thewrightgroupnow.com/.
- Our Cookies (First-Party): The Site may set first-party cookies directly for essential functionalities, such as maintaining user sessions or remembering basic preferences integral to the Site’s operation.
- Third-Party Cookies and Technologies: The Site integrates with certain third-party services that may also set Cookies on a user’s device.
- Facebook Pixel: The Site utilizes the Facebook Pixel, a service provided by Meta Platforms, Inc. (“Facebook”). This technology involves a snippet of code that allows the Company to track visitor activity originating from Facebook advertisements, measure the effectiveness of advertising campaigns, create custom audiences for future advertising, and retarget Site visitors with advertisements on the Facebook platform. Information collected by the Facebook Pixel can include the user’s IP address, browser type, the specific pages viewed on the Site, actions taken (such as “Page View” events), and potentially connect this activity to a user’s Facebook profile if they are logged into Facebook. This data is transmitted to Facebook and is processed according to Facebook’s own data policies. For further information, users are encouraged to review Facebook’s Data Policy and learn how to manage their advertising preferences directly on Facebook. Options for opting out of tracking via the Facebook Pixel are detailed in the “Your Choices and How to Manage Cookies” section of this policy.
- WordPress Cookies: The Site is built using the WordPress platform. WordPress itself may use certain Cookies for core functionalities, particularly for users who log into the Site (e.g., administrators or editors) or if comment features are enabled (to remember commenter details). Additionally, various WordPress plugins are used on the Site to enhance functionality, design, security, or user experience. These plugins, whether first-party or third-party, may also set their own Cookies. While The Wright Group endeavors to select and manage plugins responsibly, the specific Cookies set by these plugins can vary and may change with plugin updates. The dynamic nature of these plugin-related cookies makes maintaining an exhaustive real-time list challenging. However, the Company commits to periodically reviewing significant cookie usage.
- Google Analytics (If Implemented): (This section serves as a placeholder. If Google Analytics is implemented on the Site in the future, this policy will be updated to include details about its use, the specific cookies set (e.g.,
_ga,_gid), the data collected for website traffic analysis, and links to Google’s privacy information and opt-out mechanisms. Currently, direct mention of Google Analytics usage was not identified from the initial Site assessment.) - Other Third Parties: The Site may include embedded content from other third-party services, such as video players (e.g., YouTube, which may set cookies to measure views ) or social media widgets. These third parties may set their own Cookies when users interact with such content.
- Overview of Cookies We Use: The following table provides a summary of the primary types of cookies that may be used on the Site. Due to the dynamic nature of some third-party plugin cookies, this list focuses on significant known cookies and categories.
| Cookie Name / Identifier | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_fbp | Meta (Facebook) | Used by Facebook to deliver targeted advertisements and track conversions. Helps identify visitors for retargeting. | Up to 3 months | Advertising |
fr | Meta (Facebook) | Used by Facebook to deliver, measure and improve the relevancy of ads. | Up to 3 months | Advertising |
wordpress_[hash] | thewrightgroupnow.com (WordPress) | Stores authentication details for users logged into the WordPress backend (e.g., site administrators). | Session | Strictly Necessary |
wordpress_logged_in_[hash] | thewrightgroupnow.com (WordPress) | Indicates when a user is logged in and who they are, for interface use. | Session | Strictly Necessary |
wp-settings-{time}- | thewrightgroupnow.com (WordPress) | Used to persist a user’s wp-admin configuration. | Approx. 1 year | Functional |
| Various (Plugin-specific) | Third-Party WordPress Plugins | Functionality enhancement, analytics, security, or user experience features provided by installed plugins. | Varies | Varies (Functional, Analytics, etc.) |
| Session Cookies (General) | thewrightgroupnow.com | Maintain user session state, ensure site stability and security during a single browsing session. | Session | Strictly Necessary |
| Preference Cookies (General) | thewrightgroupnow.com | Store user-defined preferences for site display or functionality. | Persistent/Varies | Functional |
Экспортировать в Таблицы
This table aims to enhance transparency regarding the Site's cookie usage, enabling users to make more informed decisions when managing their preferences. It demonstrates a commitment to inventorying and understanding the technologies deployed on the Site.
5. Information Collected Through Cookies
The Cookies deployed on the Site may collect various types of information, some of which may be classified as personal data under applicable privacy laws, while other data may be non-personal or aggregated.
Examples of Personal Data that may be collected via Cookies include:
- IP Address: The Internet Protocol address assigned to a user’s device, which can sometimes be used to infer general location.
- Unique Device Identifiers: Identifiers associated with a user’s computer, mobile phone, or other device.
- Online Identifiers: Cookie IDs or other similar identifiers that can distinguish one user’s browser or device from another.
- Browsing History on Our Site: Information about the specific pages visited, the time spent on each page, the links clicked, and the order of navigation through the Site.
- Device and Browser Information: Details such as the type of device (e.g., desktop, mobile), operating system, browser type, browser version, and language settings.
- Geolocation Data: While less likely for general visitors to this specific Site given its Colorado-based event services, some cookies could potentially collect general location data derived from an IP address or more specific location if permissions are granted.
- Inferences: Information derived from a user’s online activity on the Site to create a profile reflecting preferences or interests, particularly for the purpose of targeted advertising.
Examples of Non-Personal Data that may be collected include:
- Aggregated Usage Statistics: Data combined from many users, from which individual identities have been removed (e.g., total number of visitors to a page).
- Anonymized Analytics Data: Information used for statistical analysis where identifying particulars have been stripped.
It is important to note that the specific data collected during any given user session depends on the types of Cookies that are active and the choices the user has made regarding cookie preferences. Modern privacy laws, such as the California Consumer Privacy Act (CCPA) and the Colorado Privacy Act (CPA), define “personal data” broadly to encompass many online identifiers and inferential data previously considered less sensitive. Consequently, much of the data collected by cookies is treated as personal data and is subject to applicable privacy rights and protections.
6. Your Choices and How to Manage Cookies (Cookie Consent and Control)
The Wright Group Event Services respects user privacy and provides several mechanisms for users to manage their Cookie preferences and control the collection of their information through these technologies.
- Browser Settings: Most web browsers provide settings that allow users to manage Cookies. Users can typically:
- View the Cookies stored on their device.
- Refuse to accept all Cookies or Cookies from specific websites.
- Delete existing Cookies.
- Set their browser to notify them when a Cookie is being placed. The procedures for managing Cookie preferences vary by browser. Users should consult the help documentation for their specific browser (e.g., Chrome, Firefox, Safari, Edge) for detailed instructions.
- Our Cookie Management Tool (If Implemented): If The Wright Group employs a cookie consent banner or a Consent Management Platform (CMP) on the Site, users will be able to customize their preferences for non-essential Cookies upon their first visit and can typically modify these choices at a later time through a persistent link or icon on the Site. Such a tool would record the user’s consent or opt-out choices for different categories of Cookies.
- Opting Out of Targeted Advertising / “Sale” or “Sharing” of Personal Information: Various U.S. state privacy laws provide residents with specific rights regarding the use of their personal information for targeted advertising or what is defined as a “sale” or “sharing” of data.
- Colorado Privacy Act (CPA): Residents of Colorado have the right to opt out of the processing of their personal data for purposes of (i) targeted advertising, and (ii) the “sale” of personal data. Users can exercise this right through mechanisms provided on the Site, which may include settings within a cookie management tool or by responding to Global Privacy Control signals (see below).
- California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA): Residents of California have the right to opt out of the “sale” or “sharing” of their personal information. “Sharing” under the CPRA specifically includes the disclosure of personal information for cross-context behavioral advertising. To exercise this right, the Site provides a clear and conspicuous link titled: “Do Not Sell or Share My Personal Information” Clicking this link will direct users to a page or interface where they can opt out of their personal information, including data collected via Cookies, being used for such purposes.
- Residents of Other States: Residents of other U.S. states that have enacted comprehensive privacy laws with similar opt-out rights (e.g., Virginia, Connecticut, Utah, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Maryland, Minnesota, Tennessee ) may also use the provided mechanisms (such as the “Do Not Sell or Share My Personal Information” link or GPC signals) to exercise their rights to opt out of targeted advertising and/or the sale of their personal data.
- Global Privacy Control (GPC): Global Privacy Control (GPC) is a browser-level signal that users can enable to communicate their preference to opt out of the sale or sharing of their personal information and from being tracked for targeted advertising. The Wright Group Event Services recognizes and honors Global Privacy Control (GPC) signals as a valid request to opt out of the sale or sharing of your personal information and for targeted advertising, as required by applicable law (such as the Colorado Privacy Act and the California Privacy Rights Act).. If a GPC signal is detected from a user’s browser, the Site will automatically treat this as an opt-out request for applicable data processing activities without requiring further action from the user via on-site links. This technical capability is a key component of respecting user privacy choices automatically.
- Third-Party Opt-Outs: For certain third-party Cookies, such as those associated with the Facebook Pixel or Google Analytics (if used), users may also have the option to opt out directly through the third party’s own tools or through industry-wide opt-out platforms. These platforms include the Digital Advertising Alliance (DAA) and the Network Advertising Initiative (NAI). Links to these resources may be provided in the main Privacy Policy or on the relevant third-party websites.
- Consequences of Disabling Cookies: Users should be aware that if they choose to disable, refuse, or delete Cookies, some parts of the Site may become inaccessible or may not function as intended. Strictly Necessary Cookies, in particular, are vital for Site operation.
The provision of a “Do Not Sell or Share My Personal Information” link, primarily a CCPA/CPRA requirement, is designed to also facilitate the opt-out rights available under other state laws like the CPA. This unified approach aims to simplify the user experience while ensuring compliance across multiple jurisdictions.
7. Third-Party Websites and Services
As previously mentioned, some Cookies on the Site are placed by third-party service providers, such as Facebook (via the Facebook Pixel). This Cookie Policy applies only to the use of Cookies on https://thewrightgroupnow.com/ and the practices of The Wright Group Event Services.
This policy does not extend to, and The Wright Group is not responsible for, the privacy practices, cookie usage, or content of third-party websites or services that may be linked to or from the Site. Furthermore, while The Wright Group controls which third-party Cookies are permitted on its Site (subject to user choices), the subsequent processing of data collected by those third parties is governed by their own respective privacy policies.
Users are strongly encouraged to review the privacy and cookie policies of any third-party services they interact with, including Facebook and any other analytics or advertising partners whose cookies may be encountered. This is important for understanding how these third parties collect, use, and protect personal information. This disclaimer and direction to third-party policies are crucial for setting clear boundaries regarding data responsibility.
8. Data Retention
The period for which data collected by Cookies is retained varies depending on the nature and purpose of the Cookie.
- Session Cookies: Data collected by session cookies is retained only for the duration of the user’s browsing session and is automatically deleted when the web browser is closed.
- Persistent Cookies: Data collected by persistent cookies remains on the user’s device for a specified duration, which is defined within the cookie itself (examples of which may be found in the cookie table in Section 4 or in the relevant third-party’s policy), or until the user manually deletes the cookie from their browser settings. For instance, some analytics cookies may persist for up to two years to recognize returning visitors.
The Wright Group Event Services adheres to the principle that personal data should not be kept longer than necessary for the purposes for which it was collected. For more comprehensive information on the Company’s overall data retention policies and schedules for different types of personal information, users are referred to the main Privacy Policy. This approach ensures that cookie data, as a form of personal data, is managed within a broader framework of data minimization and defined retention periods.
9. Children’s Privacy (Compliance with COPPA and State Laws)
The Wright Group Event Services is committed to protecting the privacy of children. The Site and the services offered by the Company are not directed to, and the Company does not knowingly collect personal information online from, children under the age of 13. This aligns with the requirements of the Children’s Online Privacy Protection Act (COPPA). The nature of the Company’s event rental services is not typically appealing to children as primary users.
If The Wright Group becomes aware that it has inadvertently collected personal information from a child under the age of 13 without verifiable parental consent, it will take prompt steps to delete such information from its records.
Furthermore, in compliance with laws like the California Consumer Privacy Act (CCPA)/California Privacy Rights Act (CPRA), the Company does not “sell” or “share” the personal information of consumers it has actual knowledge are between the ages of 13 and 15 without their affirmative authorization (opt-in consent). While some states, such as New Jersey and Maryland, have introduced stricter consent requirements for processing the personal data of minors aged 13-17 for targeted advertising , the general audience nature of the Site and its services makes direct targeting of these age groups unlikely. The Company’s practices are designed to avoid the knowing collection or processing of such minors’ data for these purposes without the requisite consent. This multi-layered approach to child and minor privacy reflects the evolving legal landscape in the U.S.
10. International Data Transfers
The Wright Group Event Services is based in the United States, and the Site is primarily intended for users located within the USA. However, information collected through Cookies, particularly by third-party services such as Facebook, may be processed in and transferred to countries outside of a user’s country of residence, including the United States. These countries may have data protection laws that differ from those in the user’s jurisdiction.
By using the Site, users acknowledge that their information may be transferred to, stored, and processed in the United States and other countries where the Company or its third-party service providers operate. For more detailed information regarding international data transfers and any safeguards implemented by The Wright Group for such transfers (if applicable to data directly controlled by the Company), please refer to the main Privacy Policy. This acknowledgment is important even for a US-focused company due to the global nature of many online service providers.
11. Changes to This Cookie Policy
The Wright Group Event Services may update this Cookie Policy periodically to reflect changes in its practices, the technologies used on the Site, evolving legal and regulatory requirements, or other factors. The legal landscape for cookies and online privacy is dynamic, with new laws and interpretations emerging regularly.
When material changes are made to this Cookie Policy, users will be informed by posting the updated policy on the Site with a new “Last Updated” date at the top of the document. In some cases, a notice may also be displayed on the Site to highlight significant revisions. The California Consumer Privacy Act, for example, suggests that privacy policies be reviewed and updated at least every 12 months.
Users are encouraged to review this Cookie Policy regularly to stay informed about how the Company uses Cookies and protects user information. Continued use of the Site after any changes to this Cookie Policy constitutes acceptance of the revised terms.
12. Contact Us
Should users have any questions, concerns, or requests related to this Cookie Policy or The Wright Group’s practices regarding the use of Cookies, they are encouraged to contact the Company through the following channels:
- Company Name: The Wright Group Event Services
- Email Address: info@twges.com (or a dedicated address like privacy@thewrightgroupnow.com if established)
- Mailing Address:
- Phone Number: 303-399-9947
Providing clear and accessible contact information is essential for fostering user trust and complying with legal obligations that require a means for consumers to make inquiries or exercise their privacy rights. If a specific Data Protection Officer or individual responsible for privacy compliance is designated (which may be relevant under laws like Minnesota’s if broadly applicable ), their contact details may also be provided here or within the main Privacy Policy.
